Wednesday, November 14, 2007

Ideas about the discipline of Innovation










Doblin has some very interesting ideas about the types of innovation, ways of identifying patterns, and conceptualize businesses. They not only show metrics about innovation but also came up with a visualization tool that make it clear when you see it in a new perspective.
Basically businesses can innovate in one or more in the areas of Business Model, Networks and Alliances, Enabling Process, Core processes, Product Performance, Product System, Service, Channel, Brand and Customer Experience. So where are you trying to innovate? Pick your value add and drive business success!

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